March 23, 2016 commemorates the 15th anniversary for Deep Blue Gear’s (DBG) first invoice. For 15 years, this company has grown into a prestigious distributor of diving and snorkeling gear. However, DBG’s owner, David Morgan, has been working far longer than 15 years to become a reliable and professional business owner.
The journey began when Morgan moved to the Caribbean in 1978. While there, he started working for a company that sold and delivered diving equipment via private aircraft, and he flew a small plane all over the Caribbean delivering orders to various businesses. In 1979 he got his basic open water diving certificate, and shortly after received his advanced open water diving certificate from the Professional Association of Diving Instructors (PADI).
Over the years many colleagues and customers suggested that Morgan start his own business, and after enough gentle nudges, he took their advice. Morgan developed a sales representative organization, which began representing diving equipment companies for the Caribbean territory. Between the years 1983-1999, Morgan represented the best diving equipment distributors including Cressi Sub, Dacor, Henderson, O'Neill, Sherwood Scuba, Trident Diving Equipment, Underwater Kinetics, and US Divers. As the business grew his team received several outstanding performance awards for their sales accomplishments.
In 1999, Morgan gained a talented business partner in Tom Sutton, a fellow sales representative for diving equipment located in the Bahamas. As the business continued to grow, Sutton and Morgan listened to the dive shops, resort owners, charter boat businesses and snorkel tour operators in the Caribbean who were asking for comfortable, durable, and functional products for their customers to use while on vacation. A market for “bullet-proof” reuse snorkeling equipment was identified, because at that time no diving gear distributor offered products that fit those criteria. Morgan and Sutton saw an opportunity and seized it.
The result was a unique design concept for rental snorkeling equipment- the first of its kind in the industry. On March 23rd of 2001, the dream had become reality with DBG’s first official order. Morgan and Sutton applied their 35 years of combined experience in the recreational diving industry and came up with a durable, functional line of rental products, which were soon praised as the snorkeling equipment of choice in the Caribbean. Now DBG boasts a current and long time customer list including Sandals Resorts, Sea World/Discovery Cove, Typhoon Lagoon (Walt Disney World Resort), Disney Cruise Line, Carnival Cruise Lines, Norwegian Cruise Lines, and Princess Cruise Lines.
Deep Blue Gear’s path to success has been paved with David Morgan and Tom Sutton’s passion for diving and their drive to constantly improve and grow. In 15 years, Deep Blue Gear’s humble beginnings in a basement has moved to a 10,000 square foot warehouse in Bloomington, Indiana, from two people to ten, from conceptual ideas to a reality. There is no question that David Morgan is passionate about his work and he excels in making others passionate as well. Deep Blue Gear has many more achievements to come, so join in and see what the commotion is all about!